Search Engine Optimization (SEO) is an interesting topic with huge potential for business. Everyday across various Google services several hundred million searches are performed. Some of those searches are refined and many result in visits to websites, videos, photos, news articles, blog posts, sales pages, and profiles. SEO considers how search engines work and what [...]
Archive | SEO
RSS feed for this section
Content and Inbound Links for SEO
The two most important concepts in SEO are content and inbound links. Why are these so important? Both will give your site relevance in the search engines and search engines use spiders (The search robots that visit every webpage) to scrape your website and properly sort it into their large search database. In truth the [...]
Google, Bing, or Yahoo!?
Yesterday, Darin Persinger at Productivity Junkies asked his Facebook network about their search habits. Darin posted “Do you Google, Bing, Yahoo! or Ask?” and within the next few hours received a flurry of answers. Some people mentioned their attempt to use Bing, others we’re reminded Ask was still around, and as of today every single [...]
Short vs. Long Tail Keywords
There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing [...]
Strengths and Weaknesses of Pay-Per-Click Ads
Lately I’ve been discussing the role of Pay-Per-Click (PPC) strategies in an effective SEO campaign. For those new to this, PPC generally uses an auction based pricing system for purchasing visits to a website based on specific keywords. Prices for keywords go up as the number of advertisers goes up because the space available for [...]
