Understanding what the specs mean when ordering a computer allows you to compare apples to apples rather than going in blindly. Not all sites will list detailed specs for their computer. Sometimes I wonder if it done on purpose so they can sell mediocre computers and make them sound great. Price is always a factor. [...]
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Google, Bing, or Yahoo!?
Yesterday, Darin Persinger at Productivity Junkies asked his Facebook network about their search habits. Darin posted “Do you Google, Bing, Yahoo! or Ask?” and within the next few hours received a flurry of answers. Some people mentioned their attempt to use Bing, others we’re reminded Ask was still around, and as of today every single [...]
8 Tips: Online Lead Capture
Are you using the best methods to connect with visitors? Your website should be using 3, 4, 5+ ways to capture client information, converting traffic into contacts and ultimately closes. Assuming you are generating some traffic through your site, these are some of the best practices in online real estate lead generation that your competitor [...]
Short vs. Long Tail Keywords
There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords. The balance that needs to be implemented in any search engine marketing [...]
The Website Trap, Do You Lease or Own?
On a daily basis I am evaluating websites for search friendliness, researching effective keywords, title tags, content, lead capture and many other contributing factors to Google success. I do this for websites big and small, new and old with varying marketing budgets. My job is to create an effective personal strategy to move a website [...]
Strengths and Weaknesses of Pay-Per-Click Ads
Lately I’ve been discussing the role of Pay-Per-Click (PPC) strategies in an effective SEO campaign. For those new to this, PPC generally uses an auction based pricing system for purchasing visits to a website based on specific keywords. Prices for keywords go up as the number of advertisers goes up because the space available for [...]
